You don’t need to worry about finding your purpose. Here’s why.
"I have no idea if I'm on the right path". "I'm working for money, not passion, because I have no idea who I am or what I should be doing with my life". "If I could just get clear on my purpose, I...
View ArticleClik here to view.
Archetypal Business 101 Part One: What exactly IS an ‘archetype’?
Once you've taken the free Primary Archetype Test, and started to read through the Primary Archetype Guide PDF, you may find yourself wondering... What exactly IS an ‘archetype’? Not just...
View ArticleClik here to view.
Archetypal Business 101 Part Two: An alternative way to run your business.
So, now that you’ve learned more about what an archetype is in the first part of this series...you may be thinking: so what? What does this even mean for me and my business? As any sane person would,...
View ArticleClik here to view.
Archetypal Business 101 Part Three: Is it for you?
This is your third and final Archetypal Business 101 installment! In the last post, we talked about what an ‘archetypal business’ actually is. In essence, it’s an alternative way of doing business; a...
View ArticleClik here to view.
I’m back to square one with my purpose…and it feels good.
During 2013 - my first year being self-employed - I was clear on my purpose.When I initially quit my job, my intention was to earn a living being a brand identity designer. Design and branding are...
View ArticleClik here to view.
How a fridge got me the perfect VA.
One of the questions I get asked aaaallll the time is this:"Where did you find Erin???"If you've interacted in some way with my work, chances are you've met Erin.Erin is my Chief Joyologist. And she's...
View ArticleDo the little things.
I've been thinking a lot lately about the small things.I'm thinking less about growing my list...and more about appreciating my readers.I'm trying to make a bigger impact...with a smaller to-do list....
View ArticleClik here to view.
Don’t look at me. (I have a lazy right eye).
I have a lazy right eye. I’ve always had my suspicions, but trying to take the obligatory, half-decent post-haircut selfie a couple of days ago confirmed it.Thirty three attempts later, I managed to...
View ArticleClik here to view.
5 ways your Primary Archetype can help you get unstuck in your business.
In an interview recently, I was asked a really interesting question: How can archetypes help people get unstuck in their business or brand? As I tried to form a response in my mind, I realised that...
View ArticleClik here to view.
It’s none of your business.
I don't know about you, but I often worry that my work isn't 'enough'. Although I'm a lot closer to 'enoughness' since working closely with my Archetypal Blend, I still have moments where I look at...
View ArticleClik here to view.
THIS is the question.
As my business has been transitioning lately (read: growing pains, and the weird rabbit-in-the-headlights feeling of so many possibilities, all of which are truly exciting and terrifying at the same...
View ArticleClik here to view.
Feeling invisible? Read this.
Go big or go home.Isn't this the message we're bombarded with?That the only way to make an impact is to have a big list? To have a program that fills out? To write a bestseller? Going big your thing?...
View ArticleThe problem with being an ‘expert’.
The problem with being an ‘expert’ is this: Everyone else seems to be an ‘expert’, too. With the birth of the ‘expert industry’, we’re encouraged to pack up what we know, thread it together with...
View ArticleFeeling insignificant? Read this.
“The splendour of the rose and the whiteness of the lily do not rob the little violet of it’s scent nor the daisy of its simple charm. If every tiny flower wanted to be a rose, spring would lose its...
View ArticleClik here to view.
Have faith in your horse.
Today, I went out for a hack on my horse, Billy. We went with a lovely young girl – Seren – who keeps her horse on the same yard, and it was all tonnes of fun in the sunshine. Seren is an eventer....
View ArticleYou can’t run a business. You have depression.
You can’t run a business. You have depression. These were the words that used to run around my mind, before I left my corporate job four years ago. You can’t run a business. You can’t even get through...
View ArticleOn copycats…and devotion.
When I started developing my Primary Archetype Test back in 2012 (and launched it in early 2013), I had no idea that it would touch the hearts of so many people. With just under 45,000 people having...
View ArticleClik here to view.
But really…I need to take a nap.
I’m trying to grow my email list…but really, I’m craving a more intimate connection. I’m trying to keep up with social media…but really, I’d rather delete Facebook from my phone. I’m trying to say the...
View ArticleClik here to view.
The {other} GDPR checklist no-one is talking about.
GDPR. If I hear those four little letters one more time, I think I might actually go bury my head in a pillow and scream a few times. (You too? SO glad it’s not just me). Firstly – if you have...
View ArticleClik here to view.
How to run your business into the ground…FAST.
It occurred to me recently that there are SO many gurus out there telling us how to grow our businesses exponentially…but not many who offer a crash course in how to – well – crash. I believe I may...
View Article